Saturday, June 19, 2010

Chupa Chups By Salvador Dali

Spanish Enric Bernat founded Chupa Chups, a lollipop company in 1958. The name comes from the Spanish verb chupar, meaning "to suck".

Bernat got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets that it wiped off on his clothes. He came up with his lollipop idea as he thought that, at that time, sweets were not designed with the main consumers, children, in mind.

The shopkeepers were also instructed to place the lollipops near the cash register within reach of children's hands - instead of the traditional placement behind the counter.

The Chupa Chups logo was designed by one of my favorite artists Salvador Dalí :)